About

About Me Hi, my name is Alex, and I’m a holistic esthetician based in the La Crosse/Onalaska area. I specialize in organic facials and personalized skincare treatments designed to support your skin through every season of life. Whether you’re dealing with acne, pigmentation, fine lines, sensitivity, or just looking for a relaxing facial to unwind, each service is rooted in intention, whole-plant skincare, and nervous system support. My goal is to help you feel more at home in your skin—never to “fix” it, but to care for it in a way that honors your body, your journey, and your current needs. ⸻ Before You Book Here are a few things to know before your appointment: • All treatment times listed are hands-on time. Please allow an extra 15–20 minutes for a quick consultation at the beginning and end of your visit. • Before your facial, we’ll chat about your skin, goals, and anything else you want me to know. Afterward, you’ll have time to ask questions, receive product recommendations (if desired), and check out without feeling rushed. • All facials are fully customized using organic, plant-based, non-toxic products. No add-ons, no surprises—just one simple, all-inclusive price. • Gratuity is not accepted. The price you see is the price you pay. I believe in transparent, fair pricing without the pressure to tip. • If you’re unsure which facial to book, don’t worry! Every service includes a thorough skin analysis and is adapted to fit your needs that day. ⸻ The Rituals by Alex Approach At Rituals by Alex, you’ll find holistic skincare, personalized treatments, and a calm, grounded space to rest and reset. My facials are crafted with care and always customized—whether you’re preparing for a big life event like your wedding, working through hormonal changes like pregnancy, postpartum, or perimenopause, or simply craving a moment of stillness. Your skin is always evolving and the way we care for it should, too.